Monday, January 14, 2013

FMB Presents Grim by Joseph Spencer Blog Tour Stop

Title: Grim
Series: Sons of Darkness Series, Book 1
Author: Joseph Spencer
Genre: Crime, Dark, Horror, Mystery, Paranormal, Thriller, 
Publisher: Damnation Books
Words: 93,000


Book Description:

When everything is taken from him, Detective Adam White must choose what's most important. Does he stick to the heroic ideals which made him a famed paragon of justice and take down a murderous madman? Or does he give in to his vigilante impulses, avenge his wife's murder, and become the type of killer he's hunted for so many years? 

Keys to a great book cover:

Like it or not, readers make judgments all the time on appearances. The greatest cover in the world can’t save a terrible novel, but several great novels experienced sales lags from covers which lacked imagination. Think of a book cover as one of your strongest sales pitches to the marketplace. 

You wouldn’t go to a bar looking for a date in your pajamas, so why would you go through all of the work of writing a novel only to come off as a wallflower on the bookshelf? Your book cover should be your best attention grab while also making a promise to the reader as to what they can expect from the content on the inside.

With that in mind, here are a few keys to a great book cover. 

1. Book title

You need something easy for the reader to remember in case they aren’t able to purchase the book right away. Make sure it conveys your message and fits the cover art design. Try not to get too caught up in creating a clever title, when something simpler would be more effective. Being too creative often interferes with a clear, concise message.

2. Book subtitle

This should further clarify your title or help the reader identify if this is part of a series. This is also a good place to insert searchable keywords for search engine marketing.

3. Layout design

The font and style of your title should be easy to read, and the artwork should be compelling and grab the reader’s eye. Picture yourself in the bookstore buying a book. You want your book to be the one which stands out. You have to choose a strong image which is eye catching. Be careful that the image doesn’t overwhelm the title. 

4. Back cover

This should summarize your novel in a few concise paragraphs, and tease readers with the tantalizing conflict which lies in store for them on the inside. Avoid making this a table of contents section or an explanation of why you wrote the book. This should work like a great advertisement. 

5. Endorsements

Readers trust names they know. So, if you can get a big name author or critic to endorse your work, it will go a long way in helping boost your sales. If the endorsement is from a big enough celebrity, you may want to consider including it on your front cover. 

6. Biography

You want to introduce yourself and win readers over with your accomplishments. Try to keep this brief with about three sentences providing your background. You don’t want to include extemporaneous information such as your entire life story or your background which isn’t in some way relevant to why a customer should buy your book. 


Adam heard a few sounds of Velcro peeling from its straps. Suddenly, Black Mask shed the mystery and ambiguity of his head gear. He became another mystery altogether. What happened to this guy? He looked like he’d seen hell, escaped, and doctored his face to give everyone else on Earth a preview. 

Black Mask obviously suffered from rosacea because his skin was inflamed, swollen, and the angriest shade of red Adam had ever seen. A jagged circular scar similar to a clock face ran from Black Mask’s forehead down his cheeks to his chin. A vertical scar ran straight down the middle of his forehead and along the bridge of his nose. Two horizontal scars extended from the side of his nose and curved upward toward the temples. Two additional scars extended outward at angles from just under his nose, across his lips and ended on either side of his chin. All of the scars connected to the outer circular one like spokes to resemble a starfish shape. Adam struggled not to have any reaction, but failed to keep the corner of his mouth from inching up into a grimace. 

Black Mask smirked and put his right hand up to his face. He pretended to be admiring himself in the mirror. “It’s okay, Detective. Your reaction is fairly common and a lot more subdued than most. Of course, I bet you’ve seen a lot of horrors in your line of work.

“So, you want to know the tale of Heath Grim, do you?”
About the Author:
Joseph Spencer is the author of the Sons of Darkness series launched by his debut novel, Grim, on September 1, 2012. Work on his second book of the series, Wrage, is already underway and is expected to be released some time in 2013. 

The Sons of Darkness is a series of paranormal crime thrillers following investigations into mysterious deaths in the central Illinois city of Prairieville. Home of the notorious serial killer, The Reaper, Prairieville has had a history of violence centered on an ongoing feud between the Marino and Black organized crime families. When bodies start showing up again at the abandoned Marino State Hospital, many fear the Reaper has returned. The people of Prairieville are about to find out their problems stem from a supernatural source which has lurked in secret for decades. 

As a boy, Joseph Spencer immersed himself in the deductive logic of Sherlock Holmes, the heroic crime fighting of Batman and Spider-Man, and a taste for the tragic with dramas from poets like Shakespeare and Homer. 

Before Joseph took to spinning his own tales, he pursued a career in print sports journalism, graduating with honors from Clinton (IL) High School in 1996 and summa cum laude from Southern Illinois University-Carbondale in 2000. He covered such events as NASCAR’s Subway 500 race in Martinsville, the NBA Draft Camp in Chicago, the Junior College World Series, and Minor League Baseball’s Midwest League All-Star Game during a ten-year career throughout the Midwest. Now, he works as an emergency telecommunications specialist with an Illinois police department. The combination of years of writing experience with a background working with law enforcement professionals gave rise to his writing aspirations. 

Joseph was married Dr. Amy (Waggoner) Spencer, an accomplished veterinary doctor, on March 14, 2012. He received word his debut novel was accepted by his publisher, Damnation Books, the next day. Joseph and Amy look forward to their honeymoon in Paris in September 2012. Murphy, a 15-year-old orange tabby, is perhaps the most vocal member of the family. The Spencer family enjoys reading Charlaine Harris, George R.R. Martin, Mary Janice Davidson, and most paranormal stories. The Spencers also enjoy quoting movie lines from The Princess Bride, Rain Man, Bridesmaids, and Office Space.

Website | Twitter: josephspencer00 | Facebook |

GIVEAWAY: 10 eBook copies of Grim
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1 comment:

  1. I want to thank you for being such a gracious host today. I appreciate the opportunity and exposure to the readers of your blog. If anyone has any questions for me about writing or my book, feel free to email me at